When in Doubt...

... remember the wisdom of Socrates:

 I know that I know nothing. 

Y-O-U!

Let's get one thing perfectly clear:  There’s no secret to ‘hack’ your way to success in the professional services arena. You can't nor should you attempt to manipulate your way into long-lasting, profitable relationships.  This goes double for when you’re working in the arena of business-to-business marketing and selling.  After all, this is the ‘service’ industry.

It can be brutal sometimes. I get it.  It’s an ongoing, demanding process.

As a professional, you are in the business of serving your clients. You may be wondering how you can outsource that. If that’s on your mind, then professional services might not be for you. You're working in the arena of professional services and this isn’t the same thing as selling a product like supplements online from some remote location overseas. It’s a marathon, not a sprint. You can’t work really hard setting up your practice for 3 years to reach the pinnacle of success and then decide you will outsource the hard stuff so that you can drop off the map halfway around the world.

This One Time, It Really Is All About You!

This isn’t about selling gizmos or gadgets. You’re marketing and selling something else. You are selling ‘YOU!’ That’s right, Y-O-U. You are your product. You are your brand. You are the promise. What you have to offer might not be traditionally tangible. Your offering is based on the results you promise your clients.

Your product is your knowledge, your experience, your wisdom, your judgment, your commitment, your follow up and your desire to improve things for your client. 

Time and time again, I have seen professional women and men who achieve success in their firm, only to flush it down the metaphorical toilet by allowing distractions to take hold. These distractions might appear in the form of longer vacations, later arrivals to work, three-hour lunches or personal drama that creeps in.

There may come a time, if you do things right, where stepping away from your business and returning repeatedly, without seeing major disruption in the systems and processes you’ve established could be a possibility. However, you're not there yet. 

There is no shortcut to get to the peak you wish to climb. More than one professional organization has imploded when the founder or founders stepped away prematurely to explore other business opportunities, retire or just ‘find themselves.’

Recommit

Commit yourself seriously to the reality of your situation for now.  If you’re going to do this, commit to it.  I mean really, really commit. If you commit, it means you’re going to be involved.

Your desire to make things better for your clients should override your own comfort most of the time and it should be something you are conscientious about on a frequent and regular basis.

If you are committed to the simultaneous cause of building your business while helping those clients who seek your help, you will wonder where the hours and the days went.

You could even lose track of time.  I know I have.

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